Cinemas are looking to pop stars to save the box office this October.
Weeks after the debut of Taylor Swift’s “Eras Tour” concert film, the 2002 coming-of-age movie “Crossroads” — the first feature to star Britney Spears — will return to theaters. It’s playing for just two nights, on Oct. 23 and 25, as part of fan event from Trafalgar Releasing, Sony Music Entertainment and RCA Records. The theatrical re-release is tied to Spears’ upcoming memoir, “The Woman in Me,” which drops on Oct. 24.
“Crossroads” will play in 875 locations across 24 countries and will include a bonus sing-along of two Spears songs that were part of the film but have never been seen on the big screen. The re-release will also include the launch of a “Crossroads” merchandise line featuring movie-inspired tops, sweats and jackets, along with recreations of wardrobe pieces worn by the cast in the film.
“We are excited to […] create an opportunity for fans to enjoy this highly sought after film in cinemas, and to rally in support of Britney telling her story in her upcoming memoir release,” said Marc Allenby, CEO of Trafalgar Releasing.
Shonda Rhimes, who went on to create “Grey’s Anatomy” and “Scandal,” wrote “Crossroads” which was directed by Tamra Davis. The story follows three childhood friends, Lucy (Spears), Kit (Zoë Saldana) and Mimi (Taryn Manning), who, after eight years apart, rediscover their friendship on a cross-country trip. “Crossroads” originally premiered in 2002 and, despite negative reviews, grossed $61 million globally.
“I recently rewatched ‘Crossroads’ and was so enthralled with the time capsule of nostalgia that this incredible ensemble cast brings to the screen,” Davis said. “Britney is absolutely breathtaking to watch, and Shonda is showing us her early expertise in writing complicated female characters. We had the best time in the world making this picture and the connection the actresses bring to their performances shows in every frame. I’m so grateful that ‘Crossroads’ will be available so people can see Britney shine again.”